Why You Desperately Need to Focus on SEO
You’ve been there before. Shopping for a product, looking for a service, and not knowing where, or who, offers it. More than likely, you did a quick search on Google, Bing, or Yahoo. You saw some results, looked at the reviews, and proceeded to purchase the service, or product. A company you would have never considered, now had your business.
This is an extremely common occurrence, and many business owners are beginning to realize it. If they can just get on page 1, they can be the company that people find! Unfortunately, there are many marketing companies that claim to be experts in Search Engine Optimization. They will many times describe the optimization process in a difficult way, making rocket science sound easier! The reality is, SEO isn’t rocket science.
Before you implement SEO to your website, you need to understand exactly what it is you are doing. You are looking to show up on the first page, maybe even the first result of Google for popular localized searches. For example, we would be pretty happy if we were on page 1 when you searched for SEO Long Island! This means we are reaching people who are specifically interested in a service that we offer. It is one of the most specific marketing tools. 100% of the people you reach, are potential buyers.
With technology progressing at a rapid pace, it is important that as business owners, you keep up. The majority of web surfing is done on a smartphone. People are not looking in the yellow pages for a great pizzeria! They are going to do a quick google search of “Pizza Islandia”. Without showing up in the results, you just took away an opportunity to make a sale.
You may have done some searches and seen that you are on page 2,3, or even 4 for a lot of your searches. That’s good, that means I’m doing great without even worrying about it! Wrong. Did you know that the average person completing a google search, doesn’t even get to the bottom of page 2? It is very important that you are on the first pages of a google result, with the goal being all on page 1.
There is no guaranteed way to do this, and anyone who claims otherwise is lying to you. There are, however, many different strategies that you can implement to influence Google that you belong on the top. A coordinated marketing strategy is vital. It is necessary to have many different areas of web presence. We recommend having 1 or 2 Social Media accounts, where you constantly post. If Google sees that you’re staying relevant, then you will stay on Page 1.
At the end of the day, SEO is here. Whether or not you like it, believe in it, or feel it is worth it to focus on, it is here. The only decision left to make is, do you want people to know that your company exists, and can meet the specific need they are looking for? If so, the Search Engine Optimization (SEO) is what you need.
Written For You By: Matthew Stephen (Digital Marketing Manager)